Instagram Threads has started testing video ads. How can brands/creators seize this wave of traffic dividends?

Meta announced that Instagram Threads will start testing the video advertising feature. This update not only makes Threads more like its competitor X (formerly Twitter), but also marks a new stage in its advertising commercialization strategy.

"We recently expanded ads in Threads to all eligible advertisers globally," Meta wrote in its blog post. "Soon, a small number of advertisers will test 16:9 or 1:1 video ad creative delivered in between pieces of organic content in Threads feed to offer businesses a new way to engage with their audience."

Although Meta has not disclosed detailed data such as the frequency of placement and pricing model, it can be judged from the available information that this is a native short video advertising format tailored for Threads. For brands, creators and marketing practitioners, this is an opportunity to seize the new traffic high ground.

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Why are "Threads" video ads worth paying attention to?

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